The Black Book was published every year to showcase DFS (A LVMH Company) ’s 25 most unique products, from watches and jewerly, fashion and accessories, beauty and spirits etc.

The Black Book is no ordinary catalogue - the items are mostly exclusive and the books were to mailed to VIP customers globally in different languages, for their private first peek on the precious produces, which some are limited from 10 or even one piece only in the world. I was responsible to put together the 2012 version.

Below: Hard Cover with silver foil finishing

Below: Cartier Promenade d’une Panthère, Cased in 18K rhodiumized white gold set with brilliant-cut diamonds, with its purple mother-of-pearl dial and bejeweled panther spinning round, finished off with an alligator strap with an 18K rhodiumized buckle set with brilliant-cut diamonds. A total of 6.8 carats of diamonds altogether.

Below: Some other inside pages.

Below: The IWC Portuguese F A Jones Squelette 43mm in Platinium on Black Alligator Leather Strap with Skeleton Dial. This limited edition skeleton watch is equipped with the hand-wound IWC Calibre 98910 movement, which allows precise adjustment of the escapement, thanks to a long index regulator. The movement also features special decoration based on the historical Jones caliber from the company's beginning. It is limitied to 50 pieces in the world at USD $58,000.

Below: The 245ml Baccarat "L'Abeille Aux Ailes Or" flacon bottle features beautifully hand painted 18 carat gold wings, only 57 numbered pieces are produced and sold worldwide, for $25,000 US dollars.