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The project was to create the brand new food packaging sets for DFS's stores across the globe.

My duty was to create the individual guidelines for all locations, while fonts and languages were also in the consideration. Also to gather sightseeing /culture evenst and references of each location for the illustrator. Communicate with illustrator and edited the colous of each illustration to ensure the colour consistency. Create example packaging for production etc.

Black print on white paper bag package.

Overview of some of the products.

Some Illustrations for the packagings. From left to right: Cambodia, Hong Kong,, Los Angeles, Macau, Venice, Hawaii, and San Francisco.

I've gathered sightseeing /culture events and references of each location for the illustrator, edited the colous to ensure consistency across the project.

Some of the products. Cover with and without food photos.
Overview of some of the products.
Italy: only the chocolate bar, in white and colours, red and white, black and white packages.

Part of the guidelines. Elements, overview, Package with/without products, All basic colour combinatios.

Part of the guidelines. Potential application, basic colours, cities lock up scripts "logo", fonts (Latin languages/English, Chinese, Japanese, Korean)

Part of the guidelines. Back side with product, text placement, Bilingual : Bilingual : English as hero/ English as support, minimam size for print etc.

Text placement on square, vertical, horizontal and extreme hoizontal packages, example of Gift Box 32 Squares and the individual package inside.
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