"Oh So Stylish" is the Fall/Winter 2012 marketing and in store visual campaign for all DFS downtown stores worldwide. The protagonist is a very stylish girl and guy traveling around the world taking pictures and collecting objects of fashion and style in the city. The campaign is very Parisian chic with a bold monochromatic palette and presented in 5 different languages. Illustrations by French artist Jean-Pierre Busson.

I was responsible to put the campaign together and create all the logo scripts in different languages, determined the fonts and colours, developed the guidelines for adverts, leaflets, brochures, lightboxes, and also work on the productions.

Below: "Oh So Stylish" font logo scripts.

Below: Vertical, Horizontal and languages combination. Inside pages of the guildlines.

Below: Printed collaterals - Magazine adverts, flyer, gift certificate etc.