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The Loyal T programme is described as an evolution of DFS’s Platinum Services Club (PSC), Dedicated to offering premium customers unique and luxurious experiences, include concierge services and personal shoppers.

Loyal T programme offer four tiers of membership, and the highest tiers customers can enjoy access to the prestige lounge and also invited to the exclusive events. Here is the Loyal T private event in 2015.

Below: As the brief required that the event should tie with the idea of luxury and diamond, I’ve done some research on the diamond shapes :

Below: And have them converted them into line arts

Below: Based on the idea and created the pattern options for the collaterals.

Below: Invitation card, Thank you album etc.

Below: Backdrop at event hall.
Below: Candle set and chocolate box as gift.
Below: Wine label.
Below: Table Menu and Thankyou album.
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