The project was to create the brand new food packaging sets for DFS's stores across the globe.

My duty was to create the individual guidelines for all locations, including fonts and different languages, and to manage the art direction of the sightseeing / culture event and the references of the individual locations for the illustrator. Also I had to communicate with the illustrator and edit the colour of each illustration, to ensure colour consistency. Create sample packaging for production and so on.

Below are some examples.

Below: Guilelines for each location.

Here are the overview of some of the elements, package with/without products, All basic colour combinatios.

Below: Potential application, basic colours, cities lock up scripts "logo".

Fonts in Latin languages/English, Chinese, Japanese, and Korean)

Below: Back side with product, text placement.

Bilingual : English as hero vs. English as support, minimam size for print etc.

Below: Text placement on square, vertical, horizontal and extreme hoizontal packages.

Example of Gift Box 32 Squares and the individual package inside.