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Meowgical Cake & Bake Shop is an online cake business.

The online shop specializes in tailor-made birthday cakes for customers and selling limited-edition festive pastries. The founder want to include a cartoon of unicorn-like cat creature, and colourful patterns in the concept of the logo.

After some research and a few brainstorming sessions, I created the following branding design and packaging samples for her company.

 

Below: Part of the brandguide.
Below are the sample of packagings: Cake and cup cake boxes.
Below: Limited festival pastries package.
Below: Jar for pastries.
Below: Paper bags.
Below: Flyers, Brand focus and products focus.
Below: Comapny website. (Web Design software: WIX)
Below: Social Media promotional pages and images.

 
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