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Meowgical Cake & Bake Shop is an online cake business.
The online shop specializes in tailor-made birthday cakes for customers, as well as selling limited festival pastries.
The founder, Mina, pointed out that the concept of the logo should be including the cartoons of an unicorn-like cat creature, as well as colorful patterns.
After some research and a few brainstorms, I created the branding design and packaging samples for her company.

Below: Part of the brandguide.
Below are the sample of packagings: Cake and cup cake boxes.
Below: Limited festival pastries package.
Below: Jar for pastries.
Below: Paper bags.
Below: Flyers, Brand focus and products focus.
Below: Social Media promotional pages and images.

 
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