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Jackso.com was a new Hong Kong a deal-of-the-day website featuring discounted gift certificates usable at local businesses, targeted to teenagers and young adults launhed in 2009. Client brief requested the website logo, offline stationery and a basic brand guideline. "Jack So" sounds like a Cantonese male name, and the pronounication means "good deal" in Cantonese.

As young adults are the targeted audiences, the client demanded a cartoon image (the "Jack So" guy) included in the logo with bright colour such as yellow, orange and lime green.

Below: Namecard
Below: Stationeries
Below: Brand guideline cover.

Below: Basic logo information, placement, fonts, colours in the brand guideline.
Below: The supergraphic placement pages in the brand guideline.

Below: Name card, Letterhand, Envelope in in the brand guideline.
 
 
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